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Nintendo eShop Growth Continues With Massive Increase To Digital Sales


Switch EShop 2.JPG© Nintendo

The past year has been a rather unique one for the video games industry, with global events transforming the market and, also, how we buy and play games. In Nintendo’s annual financial report, one consequence is a significant boost in digital sales, which’ll certainly have the company looking hard at how to maintain that momentum this year and beyond as circumstances start to revert to ‘normal’.

The headline figure is that the financial year generated 344.1 billion Yen in digital sales, which is approximately $3.15 billion USD. This was a 68.5% increase on the previous financial year.

The proportion of digital sales to overall game sales also climbed a great deal, 42.8% of game sales on Nintendo Switch were downloads; that’s up from 34% in the previous financial year.

As you can see in the screengrab from the report below, over half of digital sales are typically on games, but an impressive amount of revenue also comes from DLC sales and Nintendo Switch Online revenues.

Nintendo EShop Sales.JPG© Nintendo

There’s still plenty of room for improvement on the eShop front of course, and it’ll be intriguing to see what Nintendo does to try and keep those download sales rolling in.

Did your spend on downloads go up over the past year? Let us know in the comments.





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